Ziv Marmur
Product Experience Leader|Complex Systems, User Behavior & Business Impact

Streams
Making complex log processing understandable, safe, and AI-assisted
Elastic|2025
AI Ecosystem
Turning independent capabilities into a coherent product experience ecosystem
Elastic|2025
Suggested Routes
Designing faster, more confident route decisions in a real-time transit environment
Moovit|2023
Itinerary
Transforming fragmented information into a continuous visual story
Moovit|2023
Navigation Beyond Hierarchy
Designing navigation for users who don't share the same mental model
Skai (Formerly: Kenshoo)|2021
Experiments
Making complex A/B tests easier to create, monitor, and act on
Skai (Formerly: Kenshoo)|2020
About
15+ years of design leadership across enterprise SaaS and consumer products. At Moovit, I led experiences that helped millions of people navigate everyday journeys; at Elastic and Skai, I led design for technical, data-intensive platforms. Across both, I’m drawn to the same challenge: helping people understand complex situations and act with confidence.
As a design leader, I help shape product vision by bringing user research and validation into strategic discussions, working through opportunities and constraints with Engineering, and aligning with Product on priorities — while pushing the boundaries of the product experience. I bring systems thinking, behavioral insight, and hands-on interaction design to connect workflows across products and make complex capabilities intuitive and lovable.
I’ve built, led, and developed design teams. My leadership spans individual development and team culture: coaching designers’ judgment, supporting career growth, and creating a highly collaborative environment. I help designers take ownership beyond execution, and build the confidence to influence product decisions — making design indispensable to the company’s success.

Elastic
- Director of Product DesignSep 2024 – Mar 2026

Moovit
- Director, Head of DesignJan 2022 – Aug 2024

Skai(formerly Kenshoo)
- Director, Head of Product DesignApr 2018 – Dec 2021

Enably(formerly Time To Know)
- Head of Product DesignMay 2016 – Mar 2018

Perion Networks
- Head of Product DesignAug 2014 – Apr 2016
- UX Team LeadSep 2011 – Jul 2014

ICQ
- UX Team LeadJun 2009 – Aug 2011